The debate over the potential (or not, depending on your perspective) for cellular handsets to supplant dedicated portable gaming consoles was already at the 'dull roar' stage when Steve Jobs unveiled the first-generation iPhone in January 2007. Successive iPhone iterations, along with iOS ecosystem expansion to the iPod touch and iPad, have upped the argument amplification a notch or few, as have competitive offerings based on the Android, RIM, WebOS and Windows Mobile (now Windows Phone) operating systems.
Sony's multi-phase approach to addressing the standalone-versus-cellphone debate is, if nothing else, intriguing. One key product in the company's plan, Sony Ericsson's Xperia Play gaming cellphone, is the subject of this particular writeup:
The mythical 'PlayStation Phone' had been rumored for several years, but when it finally appeared in late March in 11 countries (not then including the United States), it was curiously absent any explicit 'PlayStation' branding. Sony Ericsson's initial U.S. carrier partner was Verizon, who began selling the handset in late May subsequent to its first official U.S. unveiling, a commercial which ran during February's Super Bowl. More recently, AT&T picked up the handset in mid-July. One week later, Verizon dropped the Xperia Play's contract-subsidized price to $99.99, from $199.99 at introduction. Was Verizon's action a competitive response to AT&T's entry, a reaction to poor Xperia Play sales, or some combination of these and/or other factors? Verizon's not saying, but let's see how well (or not) the handset performs to get a sense of its degree of market appeal.
Sony's multi-phase approach to addressing the standalone-versus-cellphone debate is, if nothing else, intriguing. One key product in the company's plan, Sony Ericsson's Xperia Play gaming cellphone, is the subject of this particular writeup:
The mythical 'PlayStation Phone' had been rumored for several years, but when it finally appeared in late March in 11 countries (not then including the United States), it was curiously absent any explicit 'PlayStation' branding. Sony Ericsson's initial U.S. carrier partner was Verizon, who began selling the handset in late May subsequent to its first official U.S. unveiling, a commercial which ran during February's Super Bowl. More recently, AT&T picked up the handset in mid-July. One week later, Verizon dropped the Xperia Play's contract-subsidized price to $99.99, from $199.99 at introduction. Was Verizon's action a competitive response to AT&T's entry, a reaction to poor Xperia Play sales, or some combination of these and/or other factors? Verizon's not saying, but let's see how well (or not) the handset performs to get a sense of its degree of market appeal.
